Graphic Design
Eye-catching designs that reinforce your brand identity, from promotional graphics to event and sales materials.
See some examples of my work below.
Case Studies
Atlanta Soul Pro Ultimate Season Announcements
Client
Atlanta Soul Pro Ultimate
Year
2024
The Need
Create graphics that clearly communicate essential logistics and personnel announcements while being eye-catching, engaging, and aligned with the Atlanta Soul brand. Enhance public recognition of players and coaches through thoughtful design.
My Role
Graphic Designer, Digital Asset Library Manager, and Social Media Manager
The Approach
To anchor the graphics, I utilized high-quality photos of players and coaches, ensuring they were the focal point of each design. Recognizing Instagram as the client’s primary platform, I structured each graphic as a carousel: the first image highlighted essential information, while subsequent slides provided secondary details. I used creative interplay between photos, graphics, and text to capture attention, complemented by subtle layering effects to deliver a polished and professional look.
Coaching Announcements
Tryouts Announcements
2025 Schedule Promotion Materials
Client
Peacock Performing Arts Center
Year
2024
The Need
Design promotional materials that showcase all ways to engage with the theater in 2025, including performances, season packages, camps, and volunteer opportunities. The graphics needed to be clean, engaging, and include slogans that capture the essence of the events in concise, memorable taglines.
My Role
Graphic Designer, Photographer, Digital Asset Library Manager, Print and Social Media Manager
The Approach
Given the importance of the rack card as the theater’s most widely distributed print material, I prioritized creating a compelling design optimized for the two-sided trifold layout. Once finalized, I adapted the design for other media formats as needed. To ensure instant recognition, I prominently placed the theater's logo and tagline on the front and back of the card, complemented by vibrant photos that highlighted the theater’s entertainment value. Inside, the folds open to reveal a full schedule, with intuitive color-coding to distinguish event types, making it easy for audiences to navigate their options.
